How do you think i need to plan?

I have a dedicated server which is say 10% filled as of now. I don't have any problem with host or network etc. Everything just perfect.

Question is w.r.t ROI.. i have been running under loss of exactly 50% when calculated Yearly revenue vs Yearly expense. I just incurred loss just not to affect any of the existing clients. But i can't go beyond certain point. I need to rethink.

How better do you think i need to plan my business? Do you think immediately downgrade or focus on more marketing or..? What would you look at when planning things?

Your suggestions would help me plan better and turn the company.

Thanks for your time and suggestions in advance.

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